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An informed community makes democracy work. Terra Indigena helps Peguis citizens understand what is happening in their community, how decisions affect them and what questions deserve answers. People need reliable information to participate meaningfully in their own governance.
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Our newspaper needs a revenue base. Newspapers traditionally rely on advertising from businesses competing in the marketplace. A newspaper such as Selkirk Record has hundreds of businesses to draw from; Peguis has only a handful. Advertising and paid content from Peguis departments and organizations, however, can help sustain a community newspaper where the private advertising market is small.
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Managers need to reach the people they serve. Paid content, clearly labelled as such to let citizens know, give departments a way to explain programs, announce opportunities, report progress and tell residents how to access services. Posting notices on bulletin boards is haphazard. But inserting them in Terra Indigena puts useful information into people’s hands - and keeps the newspaper going.
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Independent reporting strengthens accountability and trust. Sure anybody can post news on social media. But who's writing it? Is it reliable? Terra Indigena gives citizens a clearer picture of community affairs, including achievements, challenges and decisions involving public money. Hundreds of millions of dollars flow into our community annually. Where does it go? Managers who support an independent newspaper help build a community where questions receive answers and informed discussion strengthens democracy.
